AI employees for real estate agents
Every agent says “speed to lead” wins the client — then answers the 6pm enquiry at 10am the next day, because showings ate the day. Your AI team answers in minutes, in your voice, every time.
Real estate runs on follow-up, listings copy, and staying visibly expert in your farm area — three jobs that are entirely delegable. KentoHQ gives you named AI employees who draft the follow-up the moment the enquiry lands, write listing descriptions that don't sound like everyone's, publish your weekly market note, and watch both your competitors' listings and who's visiting your website.
The problems this actually solves
- Leads go cold in the hours you're at showings — every enquiry gets a personal draft reply within minutes — referencing the actual property they asked about — queued for your one-tap approval.
- Listing descriptions all sound the same — from your bullet points and photos: a description in your voice, a short version for portals, and social captions — one brief, three outputs.
- “Stay top of mind” never survives a busy week — a weekly neighborhood market note (new listings, price moves, one insight) drafted for your email list and socials, every week, without you.
- You hear about competitor listings from clients — Victor watches the other agents' sites and major portals weekly and tells you what's new — before your buyers mention it.
- Your website traffic is anonymous — KentoHQ identifies the companies visiting your site (relocations, corporate moves) — company-level only, privacy-safe — and Jack drafts the intro.
What your AI team does in a typical week
Enquiry at 6:14pm → researched, personal draft reply by 6:20pm, referencing the listing and their question. Follow-up sequence for the ones who go quiet.
Listing descriptions in your voice, portal-length cuts, Instagram captions, and the “just listed / just sold” posts — from one voice sample she studied.
The Tuesday market note: what listed, what moved, what it means — ready for your newsletter and LinkedIn. Clients forward these.
Weekly diff of competing agents' new listings, price reductions, and positioning. Only reports changes — silence means nothing moved.
Monday: which pages and searches brought visitors, which listing got attention, where the traffic dropped — one fix flagged.
What it costs vs what it replaces
Agents commonly stack a CRM add-on for follow-up, a social scheduler, a newsletter tool, and a VA for listing copy — several hundred a month, and the follow-up still waits for you. KentoHQ is one flat subscription (free in early access) doing all four jobs with verified output. One saved commission pays for years of it.
Frequently asked
Will the follow-ups sound like a bot?
They're drafted in your voice — the team studies writing you approve and keeps a skills file on how you communicate. And nothing sends without your approval, so the floor is “your words, faster,” not “robot spam.”
Is the website-visitor thing legal for real estate?
It identifies companies (relocation firms, employers moving staff), never named individuals. DNT/GPC are honored, raw IPs are dropped on resolve, and retention is 90 days. It's the same class of data enterprise sales tools have sold for a decade.
Can it write MLS-compliant descriptions?
It drafts from your inputs and house rules — tell it once about fair-housing wording constraints and it remembers them as a standing instruction for every future listing.
I already have a CRM. Does this replace it?
No — it does the work your CRM reminds you to do. The CRM says “follow up with the Hendersons”; your AI team has already drafted it.
What does “verified” mean?
An independent engine machine-checks every task before it counts as done — the post is live, the draft exists, the report cites real numbers. Agents can't claim false success.
Answer every lead in minutes — free →
See the whole team, how verification works, or all industries.